The Psychology of Sales

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Understanding people and attitude: vital ingredients for becoming great in sales.

Date:

To be announced

Course Venue:

To be announced

More information
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Course Objectives

Understanding people and attitude: vital ingredients for becoming great in sales.

Considering that it is mainly during interaction with a customer that a deal is won or lost, to be great in sales you must understand how to communicate with, influence and persuade people.

Without knowing it we each prefer to communicate in a particular way - our preferences differing in what and how we communicate. Some people like facts and analysing them, while others communicate feelings and want to be connected. Some people prefer to steer clear of issues they think are unimportant and to be avoiding, while some like to have other people have it “their way” and are accommodating.

However, our preferences might be “off-putting” to others whose preferences differ from our own. Consequently, if we want to influence people we need to be aware of our preference and how to change our communication to suit others’ preferences.

You will learn

  • Different styles and behaviours in communication., Your own preference in communication., Understanding other people’s styles and behaviours in communication., Making the styles of communication and the behaviours in communication practical for your organization and offering/s and how to change your style and behaviour if required., Trust and ethics – How to quickly earn trust and maintain it., The psychology of influence and persuasion – 7 very important tactics in sales., Listening skills., Closing and handling objections., Attitude and believing in yourself.

Who should attend

  • Interested in improving your sales rates?, Want to make your sales pitch unforgettable?, Sales Directors, Sales Managers, Sales Executives, Sales Consultants, All sales roles involved in both direct; indirect sales; and in sales negotiations will gain valuable insight from this course.